How to choose a coaching specialization?

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Coaches need to specialize. Specialization helps coaches in developing a personal brand, making the client acquisition process easier & profitable.
There are numerous specializations possibilities for coaches.

Below are just a few of the popular examples:

1. Relationship coaching (as a sub-set of Life Coaching)
2. Couples / Marital coaching,
3. Health & Wellness coaching,
4. Career coaching,
5. Transition coaching (involving career change / career progression / employment to entrepreneurship),
6. Executive coaching to mid-management level executives
7. Executive coaching to senior-management level executives / CXO coaching
8. Business coaching to start-ups
9. Business coaching to family-owned businesses
10. Business coaching to small/medium size businesses
11. Team coaching

Deciding to specialize in coaching can be difficult for new coaches and might involve some experimentation during the early part of the coaching career.

MasterMyLife (MML), an (ICF) level 2 accredited global coach success ecosystem operating in 19 countries across the globe, recommends below

2-step process to decide on your coaching specialization:

1st Step: The very first step in shortlisting your specialization is to find a sweet spot within your passion, your core values, your core strengths, your life / professional experience, what specific problem you can solve for your target clients with your expertise, what specific solution and services you can offer and whether your target clients have the priority to solve that problem and are they willing to pay for it?


2nd Step: The very next step involves qualitative and quantitative surveys. A qualitative survey involves having a structured dialogue with a few of your target clients to identify their needs and aspirations, followed by a quantitative survey that involves an open survey on social media along with the lead magnet (i.e. incentive to the clients to respond to your survey). These survey results will offer you insights and either validate or will call for modifying your earlier decision on the choice of your specialization & your target client group.

In case, with these 2 steps, still you are unclear on your coaching specialization, then, MML recommend you hire a coach who can help you in deciding on your coaching specialization. YouMeAndLife Coaching Mastery Consortium (YML CMC) offers such coaching and mentoring services for upcoming coaches.

The above recommendation from MML presupposes that you are an ICF credentialled coach. In case you are not yet certified by the ICF accredited coaching institute and not yet a credentialled coach, then, you can take support from MML & YML CMC to become a globally recognised and credentialled ICF coach, making it much easier for you to develop your coach competencies and establish your profitable specialised coaching business. For more details, you can please refer to – Click Here

If you are looking for an in-depth process of finding a coaching niche, please watch this video – Click Here

Wish you all the best in developing your specialized coaching practice.

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Anita Sachdev is an Intercultural consultant, leadership coach and a thought partner A globally seasoned business professional and an Award Winner ICF-PCC certified coach. Anita’s versatile leadership experience spanning over four decades across multiple industries, countries, and cultures to enable coachees to bust through their mental blocks and transform them into dynamic, confident decision makers. Besides coaching business leaders, I support clients during life transitions, ignite ambition, and propel growth by freeing  their minds to boldly embrace new opportunities with unwavering certainty.  My  group coaching programs support “Career Pathfinders” and Women to “Step into the Spotlight” have gained global recognition.

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