Butwhy do I need to specialize? You might wonder. There are other important questions to ask as well –
We’ll get to all these in the blog to make your decision-making process easier.
Let’s begin by answering your first question, why do you need to specialize or stick to a coaching niche?
Now that we’ve talked about why a coaching niche, let’s get to the next part – What types of coaching and mentoring niches are available and in demand?
If you’re familiar with the Japanese concept of Ikigai (there’s a popular book on that you could read when you get the chance), this step will be easier for you. If you haven’t, no worries; we’ll break it down for you.
The concept involves asking yourself 4 important questions to find your passion; in this case, niche –
Find a sweet spot within your passion, your core values, your core strengths, your life / professional experience, what specific problem you can solve for your target clients with your expertise, what specific solution and services you can offer, and whether your target clients have the priority to solve that problem and are they willing to pay for it?
Write down answers to these and you’ll find your answer to ‘How to find your coaching niche?’.
This takes you further deeper and involves qualitative and quantitative surveys.
A qualitative survey involves having a structured dialogue with a few of your target clients to identify their needs and aspirations.
We understand it might be a little overwhelming. Find someone in your circle, friend list, acquaintances, or family to interview.
A quantitative survey involves an open survey on social media along with the lead magnet (i.e. incentive to the clients to respond to your survey).
Surely, you’re part of a few communities or groups on social media. Leverage this asset and ask your folks to help you out. You could also incentivize them for their time to show respect and gratitude.
Why these surveys? What will you gain from them? These survey results will
It’s not something you nail in the first go, we understand. If you’re still unclear or need an expert’s help to niche down, we recommend hiring a coach to help you decide.
If you already possess an ICF credential, YouMeAndLife Coaching Mastery Consortium (YML CMC offers such coaching and mentoring services for upcoming coaches.
Not yet certified by the ICF-accredited coaching institute? We, MML, have helped 100s of aspiring coaches become internationally certified and recognized coaches.
Having an ICF credential makes it easier for you to develop your coach competencies and establish your profitable specialized coaching business. Feel free to register and attend our 2-hour online event if you need more clarity on how to become a successful ICF Coach.
If you are looking for an in-depth process of finding a coaching niche, please watch this video – https://www.youtube.com/watch?v=Tv11VZ-KVCk
Wish you all the best in developing your specialized coaching practice.
Choosing a coaching specialization involves gaining a lot of clarity. Have more questions? Have a Clarity call with Expert Coaches
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Deepak Varma is the creator of the accredited diploma in Speakology™ program. An Ikigai™ Coach, Deepak is a renowned keynote speaker and also a healer who has developed the healing technique, “Healify” which taps into the subconscious of the individual to holistically heal his clients. His free e-book on Ikigai can be downloaded at bit.ly/iki-ebook
He has conducted more than 3000 workshops across 10 countries, trained 35000+ individuals from more than 75 organizations. He has authored the best selling book “The Joyful Quotient” in 2019. Deepak is a master Udemy trainer with 4000 students, and growing every second, spread across the globe. He is also the co-founder of Entrepreneurs International, a learning and networking platform with executive members from 30 countries across the globe.
His Free and Paid learning courses can be viewed at www.deepakvarma.in
Associated with MML : Faculty Member
Organization Name : Technospirit Consultancy
Focus Area : Ikigai™, Speakology™, Healify
Anita Sachdev is an Intercultural consultant, leadership coach and a thought partner A globally seasoned business professional and an Award Winner ICF-PCC certified coach. Anita’s versatile leadership experience spanning over four decades across multiple industries, countries, and cultures to enable coachees to bust through their mental blocks and transform them into dynamic, confident decision makers. Besides coaching business leaders, I support clients during life transitions, ignite ambition, and propel growth by freeing their minds to boldly embrace new opportunities with unwavering certainty. My group coaching programs support “Career Pathfinders” and Women to “Step into the Spotlight” have gained global recognition.
Associated with MML : Faculty Member/ Coach
Organization Name : I’ve Made it
Focus Area : Executive, Leadership and Career Coach, Cross Cultural Cultural Consultant
Become a future-proof professional with a 2 years professional masters degree.
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